I was asked to design an identity for Irish Sketch Society – a Facebook group which houses a collection of sketches based on a weekly topic.
A new administrator was taking over the page and wanted a fresh look. My first thought was that it had to be green! Secondly I wanted a mascot figure for the profile picture. This of course had to be a pencil. Voila the identity was born.
I designed a main logo for use outside of Facebook that includes a pencil in the logo. And for Facebook profile and cover photos a different combination. I wanted the pencil to be recognisable for when they comment on photos and shares etc.